Suki Fuller is UK Partner and Representative at Institute for Competitive Intelligence and an Analytical Storyteller at Miribure Ltd. She explains why intelligence gathering should be a business priority.
Reports of the white paper’s death have been greatly exaggerated: as a content marketing tool it quaffs from the font of eternal life. It is essential for decision-making, thought leadership, generating leads, seeding other content – and, ultimately, closing sales.
Effective communications is a team effort, so how can you get the most out of your PR team? These tips will help you ensure that you get the best coverage you can, in the most efficient way.