One of the most frustrating things about getting older, and more experienced, is that you see the same mistakes playing out time and time again with similar results. This offloads some of my frustrations so you can, hopefully, avoid them. Get in touch if you want to understand more about how PR can be used to the benefit or…
One of the most common mistakes people make with communication is to assume that telling your target audience something is the same as communicating with them. To be heard, in a world where we’re bombarded with messages every minute of every day, you have to give your audience a reason to take notice in the split second you have…
There are fashions for everything, even words and job descriptions. My prediction for 2024 is that everyone will start talking about Fractional Directors. Of course, like all fashions, it’s not brand new, the term already exists across many disciplines, but I believe this year it will become mainstream, and the advantages will be embraced. If you’re one of those…
Last week Netflix released into the public domain, deliberately or accidently, their aggressive plans to end password sharing between households. Their aim is to boost flagging income by forcing people to get their own subscriptions. The plans included making users log in every month and attaching the account to the Wi-Fi, so that only those on the same Wi-Fi…