While 61% of companies say that Big Data is driving revenue, only 27% of executives describe their Big Data initiatives as successful. In this extract from their White Paper, CAB Studios share their insight into using Big Data in the most effective way.
The Customer Age means that the power no longer sits with brands and not enough of them recognise it. How can you connect with consumers in the Customer Age? Find out in CAB’s White Paper. Power to the Customer.
Reports of the white paper’s death have been greatly exaggerated: as a content marketing tool it quaffs from the font of eternal life. It is essential for decision-making, thought leadership, generating leads, seeding other content – and, ultimately, closing sales.