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Why you shouldn’t employ a journalist to manage your PR

I have huge respect for journalists. We employ ex national, local, broadcast, print and digital journalists on the extended Onyx team. They are highly skilled at identifying what is and isn’t a story and in creating stories that people want to read (or listen to). They know what will engage a journalist and what will annoy them. They’re the best…

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How to make your Recruitment Business stand out from the Crowd

Recruiters don’t always have the best reputation. There are thousands of recruitment companies out there, all competing for the best candidates and the commission for placing them. But too many focus on slotting as many people as possible into roles without worrying about whether that’s right for the person or the recruiting organisation. If this isn’t you, how do…

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When was the last time you had a PR Audit?

Every day the media (including social media) will make and destroy the reputation of brands and with it their ability to attract customers and employees. That’s because we’re all cynics, we don’t believe the advertising, we want to know what ‘non-biased’ people have to say. We check Trip Advisor for holidays, Amazon for books and Glassdoor for a potential…

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Virtual Reality in Education

Think back to when you were learning about dinosaurs at school. Now imagine, instead of reading a book about them, you could walk with them and completely immerse yourself in their environment. With virtual reality making its way into schools, this kind of learning is not far off.  As a comms agency that has worked extensively with clients in…

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PR – The Silly Season

So much of PR is about timing, and over the course of a year it is common practise to launch campaigns during hooks in the calendar. While across the rest of the year we celebrate days like women in tech and international productivity day, in the summer season all we seem to celebrate are days dedicated to ice cream,…

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Why it’s time to stop bashing the influencers

As recently as fifteen years ago, the idea that a perfectly ordinary person would be able to leverage the internet to create a personal brand, attract thousands of followers (if they do it well) and be declared an ‘influencer’ (or in some cases a minor celeb) would have sounded far -fetched. After all, there was no prominent social media…

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Gender Diversity: Why actions speak louder than words

This month, Legal and General Investment Management took the bold step of launching the L&G Future World Gender in Leadership UK Index Fund, AKA ‘The GIRL’ fund, which will favour companies with the best record in gender diversity. The fund will rank companies based on four different measures, including the number of women on the board. Most of us…

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