Brexit Guide
A guide to accessing the EU market post Brexit for UK SMEs.
Onyx Comms
Why you shouldn’t employ a journalist to manage your PR
I have huge respect for journalists. We employ ex national, local, broadcast, print and digital journalists on the extended Onyx team. They are highly skilled at identifying what is and isn’t a story and in creating stories that people want to read (or listen to). They know what will engage a journalist and what will annoy them. They’re the best…
How do we address gender inequality in the workplace?
On International Women’s Day there is one certainty every year; the question of why we NEED a Women’s Day at all in 2019? However, the facts are stark. Key sectors including tech, engineering and science are still overwhelmingly male dominated. Added to that, women are still paid less than men and underrepresented in the workforce. How can we bring…
Getting your House in order ready for PR?
Most of the people I speak to struggle to write their own CVs or even LinkedIn profiles, but are usually good at giving advice to others. Similarly, in the personal space, people struggle to write profiles for online dating sites; a premise which led to led to ‘My Single Friend’, a business built on the idea that we need…
How to make your Recruitment Business stand out from the Crowd
Recruiters don’t always have the best reputation. There are thousands of recruitment companies out there, all competing for the best candidates and the commission for placing them. But too many focus on slotting as many people as possible into roles without worrying about whether that’s right for the person or the recruiting organisation. If this isn’t you, how do…
When was the last time you had a PR Audit?
Every day the media (including social media) will make and destroy the reputation of brands and with it their ability to attract customers and employees. That’s because we’re all cynics, we don’t believe the advertising, we want to know what ‘non-biased’ people have to say. We check Trip Advisor for holidays, Amazon for books and Glassdoor for a potential…
Virtual Reality in Education
Think back to when you were learning about dinosaurs at school. Now imagine, instead of reading a book about them, you could walk with them and completely immerse yourself in their environment. With virtual reality making its way into schools, this kind of learning is not far off. As a comms agency that has worked extensively with clients in…
PR – The Silly Season
So much of PR is about timing, and over the course of a year it is common practise to launch campaigns during hooks in the calendar. While across the rest of the year we celebrate days like women in tech and international productivity day, in the summer season all we seem to celebrate are days dedicated to ice cream,…
Ten Tips to Increase Productivity for Remote Workers
Remote working doesn’t suit everybody. It takes self discipline, motivation and focus, but if you can get to grips with that you can find you can be more productive than you would be working in a 9-5 office. The freedom to create your own schedule, fit in other tasks around your working hours and save time and money on…
Why it’s time to stop bashing the influencers
As recently as fifteen years ago, the idea that a perfectly ordinary person would be able to leverage the internet to create a personal brand, attract thousands of followers (if they do it well) and be declared an ‘influencer’ (or in some cases a minor celeb) would have sounded far -fetched. After all, there was no prominent social media…