As recently as fifteen years ago, the idea that a perfectly ordinary person would be able to leverage the internet to create a personal brand, attract thousands of followers (if they do it well) and be declared an ‘influencer’ (or in some cases a minor celeb) would have sounded far -fetched. After all, there was no prominent social media…
This month, Legal and General Investment Management took the bold step of launching the L&G Future World Gender in Leadership UK Index Fund, AKA ‘The GIRL’ fund, which will favour companies with the best record in gender diversity. The fund will rank companies based on four different measures, including the number of women on the board. Most of us…
Onyx is passionate about great stories, whether reading, watching or creating them for clients. Here are a few of the books, films and TV shows that inspire what we do.
Onyx’s Emily Goss puts her psychology degree to good use, exploring the different ways in which your ego can affect your career – or business.
Handled badly, a crisis can quickly destroy a company. Managed well, a crisis can boost business. How do you get it right?
Snapchat has been put on a social media pedestal – but why? Onyx’s Natalie Worpole shares fascinating Snapchat stats, and gives her take on its appeal…
Understanding your USP is essential, but so is understanding where collaborating might get better results, says Anne Cantelo.
Anne Cantelo is Founder and MD of Onyx, with over 30 years experience. She’s worked on client and agency side, for start ups, blue-chips and the public sector (including the Cabinet Office) – and knows that PR has to make a difference. How do you get results?
Think social media is complex? It is – but with the right tools at your disposal, it needn’t be time-consuming. Spend a little time setting up your social media in the right way and you can stay up to date with social and still have time to run your business.
Reports of the white paper’s death have been greatly exaggerated: as a content marketing tool it quaffs from the font of eternal life. It is essential for decision-making, thought leadership, generating leads, seeding other content – and, ultimately, closing sales.