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What is PR? – A Beginner’s Guide

People are often confused by the term PR. How is PR different from advertising, what can you expect from a good PR agency or freelancer, and what is unreasonable/impossible?  This is a beginner’s guide for all those questions that you were too embarrassed to ask. Definition A PR’s job is to manage your reputation and build awareness for your…

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What’s the Worst that Could Happen?

Every week the reputations of organisations and individuals are destroyed, sometimes irretrievably. In the worst cases the companies concerned go into liquidation as a direct result. The rise of social media has increased the risk significantly.  Whilst lawyers can advise and prevent some issues, many fall outside the scope of legal advice. It is therefore recommended that all companies…

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How to avoid wasting your PR budget

PR can deliver fantastic business benefits, but sometimes it is a waste of money.  In my 35 years, working in and around PR (both client and agency side) the reasons for that have remained depressingly familiar, but they’re easy to avoid. Allow planning time. Powerful PR takes time, yes, we can put a press release out this afternoon, but…

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The Power of the Partnership Approach 

Do you value your ‘people’, but use and abuse your contractors and suppliers? Why does that matter? In the nineteenth century organisations commonly believed that the command and control approach was the only way to manage people; business was no place for emotion. Employees were treated as little more than slaves by their employers and were worked as long and as hard as possible, for…

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When was the last time you had a PR Audit?

Every day the media (including social media) will make and destroy the reputation of brands and with it their ability to attract customers and employees. That’s because we’re all cynics, we don’t believe the advertising, we want to know what ‘non-biased’ people have to say. We check Trip Advisor for holidays, Amazon for books and Glassdoor for a potential…

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Virtual Reality in Education

Think back to when you were learning about dinosaurs at school. Now imagine, instead of reading a book about them, you could walk with them and completely immerse yourself in their environment. With virtual reality making its way into schools, this kind of learning is not far off.  As a comms agency that has worked extensively with clients in…

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PR – The Silly Season

So much of PR is about timing, and over the course of a year it is common practise to launch campaigns during hooks in the calendar. While across the rest of the year we celebrate days like women in tech and international productivity day, in the summer season all we seem to celebrate are days dedicated to ice cream,…

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Getting the message by Tony Medawar

If you have to work with Whitehall you will know that Government can make change happen faster, Government can also make things a whole lot worse. Either way, Onyx can help you land the right messages with the right people at the right time. People first. Always. Relationships are the bedrock of influence and we speak and we listen to…

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