Prince Harry was one of our most popular royals. His tragic childhood and natural charm meant that the public was very forgiving and even protective towards him. The media coverage generally reflected that. The media’s attitude changed soon after he got married. What went wrong from a PR perspective? Why did THE interview result in their approval ratings plummeting even further?…
People are often confused by the term PR. How is PR different from advertising, what can you expect from a good PR agency or freelancer, and what is unreasonable/impossible? This is a beginner’s guide for all those questions that you were too embarrassed to ask. Definition A PR’s job is to manage your reputation and build awareness for your…
Every week the reputations of organisations and individuals are destroyed, sometimes irretrievably. In the worst cases the companies concerned go into liquidation as a direct result. The rise of social media has increased the risk significantly. Whilst lawyers can advise and prevent some issues, many fall outside the scope of legal advice. It is therefore recommended that all companies…
PR can deliver fantastic business benefits, but sometimes it is a waste of money. In my 35 years, working in and around PR (both client and agency side) the reasons for that have remained depressingly familiar, but they’re easy to avoid. Allow planning time. Powerful PR takes time, yes, we can put a press release out this afternoon, but…
Most of the people I speak to struggle to write their own CVs or even LinkedIn profiles, but are usually good at giving advice to others. Similarly, in the personal space, people struggle to write profiles for online dating sites; a premise which led to led to ‘My Single Friend’, a business built on the idea that we need…
Do you value your ‘people’, but use and abuse your contractors and suppliers? Why does that matter? In the nineteenth century organisations commonly believed that the command and control approach was the only way to manage people; business was no place for emotion. Employees were treated as little more than slaves by their employers and were worked as long and as hard as possible, for…
Every day the media (including social media) will make and destroy the reputation of brands and with it their ability to attract customers and employees. That’s because we’re all cynics, we don’t believe the advertising, we want to know what ‘non-biased’ people have to say. We check Trip Advisor for holidays, Amazon for books and Glassdoor for a potential…
Think back to when you were learning about dinosaurs at school. Now imagine, instead of reading a book about them, you could walk with them and completely immerse yourself in their environment. With virtual reality making its way into schools, this kind of learning is not far off. As a comms agency that has worked extensively with clients in…
So much of PR is about timing, and over the course of a year it is common practise to launch campaigns during hooks in the calendar. While across the rest of the year we celebrate days like women in tech and international productivity day, in the summer season all we seem to celebrate are days dedicated to ice cream,…
Remote working doesn’t suit everybody. It takes self discipline, motivation and focus, but if you can get to grips with that you can find you can be more productive than you would be working in a 9-5 office. The freedom to create your own schedule, fit in other tasks around your working hours and save time and money on…