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Why Astronomer’s Gwyneth Paltrow Video Was a Masterstroke in Crisis PR

When a video emerged of Astronomer’s CEO and Chief People Officer sharing an intimate moment on the “Kiss Cam” at a Coldplay concert, it sparked a wildfire of public reaction. Gossip, memes, and speculation flooded social media, and quickly spilled into headlines. For most B2B tech companies, a scandal like this, at the intersection of leadership conduct, workplace ethics,…

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The Power of Image

One of the most common mistakes people make with communication is to assume that telling your target audience something is the same as communicating with them. To be heard, in a world where we’re bombarded with messages every minute of every day, you have to give your audience a reason to take notice in the split second you have…

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Gender Diversity: Why actions speak louder than words

This month, Legal and General Investment Management took the bold step of launching the L&G Future World Gender in Leadership UK Index Fund, AKA ‘The GIRL’ fund, which will favour companies with the best record in gender diversity. The fund will rank companies based on four different measures, including the number of women on the board. Most of us…

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