Summary:
We developed Shining A Light On The Dark Web, a report for Intelliagg, which mapped out the dark web for the first time ever. The PR campaign, to promote the report, secured significant media interest around the world.
The Brief:
Intelliagg works with organisations to control or evade data loss, reputational damage and targeted cybercrime through the provision of intelligence. They wanted to increase brand awareness for business development purposes and turned to us for support.
The Idea:
We developed a report mapping the dark web; its size, its contents and the languages used, positioning Intelliagg as experts on this little known topic. It was believed to be the first time that the dark web had been mapped in this way. The report was launched to media and used to secure a speaking opportunity at a LikeMinds business event.
The Impact:
The LikeMinds event secured six new business leads for Intelliagg, directly delivering on the brief. In just two months, we secured 62 pieces of coverage in the target press around the world. This included major technology media and a full-page feature in The Times.
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“We were astonished at the results Onyx achieved for us. They exceeded our expectations in every way. They were also fun and easy to work with. We recommend them wholeheartedly.” Thomas Olofsson, CEO of Intelliagg