Summary:
BPS World worked with Onyx to raise their profile on the global stage. Our international thought leadership campaign for them secured more than 250 pieces of coverage with an audience of over 240 million people. BPS World reported a huge spike in web traffic following the PR activity.
The Brief:
We have a long-standing relationship with BPS World to raise their profile with their target audience. One of the key aspects of this work has been to position BPS as thought leaders in the industry – and beyond – through a content-led PR programme, delivering authoritative white papers and guides on key industry issues.
The Idea:
We understood that BPS World needed well-informed, unique content. The team identified a gap in the media narrative on global recruitment and developed a fresh creative angle.
The result was an authoritative report: Planet Talent – The Essential Guide to Global Recruitment which was sold into media in the UK, US (working with our US team) and Czech Republic via a hard-working media relations programme.
The Impact:
We secured more than 250 pieces of coverage worldwide with an audience of over 240 million people and BPS World reported a huge spike in relevant traffic coming to its website. Journalists continue to report that they find Planet Talent a valuable and authoritative resource and it continues to attract media attention and references.
“We’ve worked with Onyx Media and Communications now for four years and over that time they have worked hard to build a reputation with our target journalists, so that their approaches on our behalf are noticed; we cut through all the noise.” Natalie Spearing, Marketing Director of BPS World