Following its launch in London, RBK wanted to engage British business and establish its reputation in the UK. We created a campaign which saw RBK strongly supported by UKTI (UK Trade & Investment) and covered in major business publications over a two-month period.
RBK is an online payment service that is a household name in Russia and parts of Eastern Europe. After setting up a London HQ to access new markets, RBK needed to establish itself as a trusted brand that was visible to British business. The primary target audience was UK companies who wished to (or were already) trading with Russia.
We utilised our connections and insight into Government to broker an introduction to the UKTI’s Russian desk. UKTI is one of the most trusted and authoritative sources of advice to UK traders, and includes the UK’s overseas embassies and the Foreign and Commonwealth Office.
We positioned RBK as the solution to UK companies wanting to trade with Russia, so helping the UK exploit this enormous market. Working with UKTI and the Department for Business Innovation and Skills (BIS), we issued a press release to media presenting RBK as experts on trading with Russia and talking about RBK’s inward investment. The release included a quote from UK Trade & Investment CEO, Nick Baird.
UKTI publicly advised all Russian traders that RBK is the solution to the most common barrier that UK merchants face when trading with Russia (payment and ensuring receipt) and informed UK government staff to advise traders to use RBK.
RBK was the headline story on the UKTI’s own website and the story was positively covered in numerous leading media publications over a two month period, including the top title for retailers, Internet Retailing and FinExtra, the leading website for the finance industry.