Summary
MyCognition is an award-winning, science-based company, dedicated to understanding and improving cognitive fitness through an NHS approved app.
The Brief
Onyx was engaged to raise awareness of MyCognition, and their extraordinary achievements, using their neuroscientist founder, Keiron Sparrowhawk, as spokesperson. Onyx was initially engaged for just one month.
As the COVID-19 pandemic hit, and mental cognition for both employees and children confined to home became a serious issue, MyCognition became more important than ever. The company was keen to retain Onyx to continue their job of raising awareness with their key audiences of employers and education. However, as a start-up, MyCognition’s budget was very limited, and it would be challenging to achieve what was needed.
The Idea
Onyx recognised that the story was strong and that there was a real need for help at such a difficult time. Onyx therefore agreed to reduce our fees to ensure that the impact of MyCognition was more widely understood. The Onyx team liaised with MyCognition’s key partners – interviewing and drafting case studies. They also set up Zoom one-to-ones with Keiron and top target media where he could talk in detail about the app and its success.
The Impact
In the first three months, the PR campaign has resulted in coverage across numerous regional titles, the business, HR, health and education press. The highlight in the first few weeks was The Times referencing MyCognition as the best app for mental health training.
"Working with Onyx has been invaluable to MyCognition. They have brought our work to life and raised our profile higher than we could have hoped. As an SME we have to be careful where we spend our money, but this has been one of the best investments we have made.“ Keiron Sparrowhawk - Founder of MyCognition