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1TapReceipts: We’re experienced at using research to drive the media agenda

Portfolio Categories: Case Studies.

Summary:

We were engaged by 1TapReceipts to increase downloads of its app. In just over a month we achieved 39 pieces of coverage: seven in national newspapers, including two hits in the Mail Online.

The Brief:

1TapReceipts (part of Receipt Bank) makes it quick and easy for sole traders to manage their expenses, but they needed to increase downloads of the app. As 1Tap had not done PR before, brand awareness was low so the PR campaign needed to educate media about who they were as well as create news.

The Idea:

Using the news hook of HMRC increasing reporting to four times a year from 2018 (Making Tax Digital) and the looming self-assessment deadline, we issued two press releases and sold in to national, business and personal finance journalists. We created a unique position for 1Tap as a champion of MTD, whereas much of the competition was criticising it, giving journalists a fresh perspective and driving results.

The Impact:

The first press release was issued at the end of December. Within a month we had achieved 39 pieces of coverage. Of these, seven appeared in national newspapers, including two in Mail Online. The story also appeared in a broad selection of financial and business trade media and resulted in a huge spike in downloads.

 

 

“It was a pleasure working with Anne and her team on what was quite a big task of getting coverage for our new app in a very short space of time.
They provided great feedback throughout the project and worked hard on delivering against a pretty difficult brief. All involved at Onyx maintained a professional approach and always acted in the best interests of us as a client – going the extra mile to support us.” Matthew Perkins UK Sales & Partnerships at 1Tap (by Receipt Bank)