Call+44 (0)207 048 2700

Harry and Meghan – Lesson for business on reputation management

Prince Harry was one of our most popular royals. His tragic childhood and natural charm meant that the public was very forgiving and even protective towards him. The media coverage generally reflected that. The media’s attitude changed soon after he got married. What went wrong from a PR perspective? Why did THE interview result in their approval ratings plummeting even further?…

Read More

Why Bother With White Papers?

Reports of the white paper’s death have been greatly exaggerated: as a content marketing tool it quaffs from the font of eternal life. It is essential for decision-making, thought leadership, generating leads, seeding other content – and, ultimately, closing sales.

Read More