Love him or loathe him, Donald Trump has been one of the most dominant PR forces of the 21st century. His rise from reality TV star to President of the United States, and his continued grip on headlines, offers a masterclass in both the power and the pitfalls of public relations. So, what has Trump taught us about PR?…
Organisations thrive or die by their reputation. Good PR is about managing that reputation, which can include getting positive media coverage, but it is only a tactic, not the goal. There are many other aspects to building and maintaining a reputation. Think of a company, a person, or even a political party, and you will be able to tell…
Prince Harry was one of our most popular royals. His tragic childhood and natural charm meant that the public was very forgiving and even protective towards him. The media coverage generally reflected that. The media’s attitude changed soon after he got married. What went wrong from a PR perspective? Why did THE interview result in their approval ratings plummeting even further?…
Reports of the white paper’s death have been greatly exaggerated: as a content marketing tool it quaffs from the font of eternal life. It is essential for decision-making, thought leadership, generating leads, seeding other content – and, ultimately, closing sales.
Effective communications is a team effort, so how can you get the most out of your PR team? These tips will help you ensure that you get the best coverage you can, in the most efficient way.