We become a business benefit, not a cost. Evaluation is built into our planning with all our clients, and is tailored to your needs and what you want to achieve.
Success in PR and communications can be measured in a number of ways, because PR and communications can achieve a multitude of things, including:
- Behaviour change
- Greater influence
- Increased sales/leads
- Broader awareness
- Better understanding
- Improved reputation
- Boosted web traffic and enquiries
Because of this, we don’t believe in measuring success by how many column inches a campaign generates, and how much it would cost if it had been advertising. Instead we focus on the things that matter most to you. For example, if your biggest objective is to double your web traffic in six months, we will devise a strategy to make that possible, and implement smart metrics to illustrate the direct impact of PR on the number of people visiting your website at the end the campaign.
Whatever business you’re in, we want to be able to clearly show you the ‘before’ and ‘after’ to demonstrate a clear return on investment within the first six months of engaging us.
Please see the case studies below, or click here to see what our clients have to say about us.
Find out how we utilised our international network to secure international coverage for BPS World.
We’re great at securing coverage
Learn more about what we did with Intelliagg to raise the profile of these dark web pioneers – and create a compelling story.
We become part of your team
A tight deadline didn’t stop us reaching an audience of nearly 19 million for the Great British Entrepreneur Awards.