Prince Harry was one of our most popular royals. His tragic childhood and natural charm meant that the public was very forgiving and even protective towards him. The media coverage generally reflected that. The media’s attitude changed soon after he got married. What went wrong from a PR perspective? Why did THE interview result in their approval ratings plummeting even further?…
I have huge respect for journalists. We employ ex national, local, broadcast, print and digital journalists on the extended Onyx team. They are highly skilled at identifying what is and isn’t a story and in creating stories that people want to read (or listen to). They know what will engage a journalist and what will annoy them. They’re the best…
Three of our clients have been invited onto the radio this month and had the interview filmed for showing online. Delivering online interviews professionally is not as easy as it looks. Here are our top tips. You’ll also find most of these useful for other types of down-the-line presentation too. Set up 1. Check your internet speed. If it’s too slow find…
Nearly 3 years ago, in the autumn of 2017, I predicted that we were on the brink of a revolution in the way we work. That TEDx has now had nearly 60k views. With recent events the comments make for interesting reading. People at that time could not see the link between remote working and pollution and many believed…
People are often confused by the term PR. How is PR different from advertising, what can you expect from a good PR agency or freelancer, and what is unreasonable/impossible? This is a beginner’s guide for all those questions that you were too embarrassed to ask. Definition A PR’s job is to manage your reputation and build awareness for your…
Every week the reputations of organisations and individuals are destroyed, sometimes irretrievably. In the worst cases the companies concerned go into liquidation as a direct result. The rise of social media has increased the risk significantly. Whilst lawyers can advise and prevent some issues, many fall outside the scope of legal advice. It is therefore recommended that all companies…
PR can deliver fantastic business benefits, but sometimes it is a waste of money. In my 35 years, working in and around PR (both client and agency side) the reasons for that have remained depressingly familiar, but they’re easy to avoid. Allow planning time. Powerful PR takes time, yes, we can put a press release out this afternoon, but…
Most of the people I speak to struggle to write their own CVs or even LinkedIn profiles, but are usually good at giving advice to others. Similarly, in the personal space, people struggle to write profiles for online dating sites; a premise which led to led to ‘My Single Friend’, a business built on the idea that we need…
Every day the media (including social media) will make and destroy the reputation of brands and with it their ability to attract customers and employees. That’s because we’re all cynics, we don’t believe the advertising, we want to know what ‘non-biased’ people have to say. We check Trip Advisor for holidays, Amazon for books and Glassdoor for a potential…
By Rick O’Neill, founder of award-winning digital agency, LookTouchFeel. LookTouchFeel have partnered with thought leaders to become experts on launching in this space and have ridden the highs and lows of the rush to exploit blockchain. Successfully launching a blockchain enabled product or platform has been a steep learning curve for everyone. Specialist, expert knowledge means the difference between…