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Getting your House in order ready for PR?

Most of the people I speak to struggle to write their own CVs or even LinkedIn profiles, but are usually good at giving advice to others. Similarly, in the personal space, people struggle to write profiles for online dating sites; a premise which led to led to ‘My Single Friend’, a business built on the idea that we need…

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When was the last time you had a PR Audit?

Every day the media (including social media) will make and destroy the reputation of brands and with it their ability to attract customers and employees. That’s because we’re all cynics, we don’t believe the advertising, we want to know what ‘non-biased’ people have to say. We check Trip Advisor for holidays, Amazon for books and Glassdoor for a potential…

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The Challenge of Marketing Blockchain

By Rick O’Neill, founder of award-winning digital agency, LookTouchFeel. LookTouchFeel have partnered with thought leaders to become experts on launching in this space and have ridden the highs and lows of the rush to exploit blockchain.  Successfully launching a blockchain enabled product or platform has been a steep learning curve for everyone. Specialist, expert knowledge means the difference between…

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Why it’s time to stop bashing the influencers

As recently as fifteen years ago, the idea that a perfectly ordinary person would be able to leverage the internet to create a personal brand, attract thousands of followers (if they do it well) and be declared an ‘influencer’ (or in some cases a minor celeb) would have sounded far -fetched. After all, there was no prominent social media…

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Gender Diversity: Why actions speak louder than words

This month, Legal and General Investment Management took the bold step of launching the L&G Future World Gender in Leadership UK Index Fund, AKA ‘The GIRL’ fund, which will favour companies with the best record in gender diversity. The fund will rank companies based on four different measures, including the number of women on the board. Most of us…

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Getting the message by Tony Medawar

If you have to work with Whitehall you will know that Government can make change happen faster, Government can also make things a whole lot worse. Either way, Onyx can help you land the right messages with the right people at the right time. People first. Always. Relationships are the bedrock of influence and we speak and we listen to…

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Is a PR Career Right for You?

There’s a whole lot more to PR than being a spin doctor, or swanning around with a glass of bubbles in hand. Onyx’s Natalie Worpole shares her experience and insight into the skills you need to succeed.

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