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9 Tips for B2B Social Media Success

Think social media is complex? It is – but with the right tools at your disposal, it needn’t be time-consuming. Spend a little time setting up your social media in the right way and you can stay up to date with social and still have time to run your business.

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Why Bother With White Papers?

Reports of the white paper’s death have been greatly exaggerated: as a content marketing tool it quaffs from the font of eternal life. It is essential for decision-making, thought leadership, generating leads, seeding other content – and, ultimately, closing sales.

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