Think social media is complex? It is – but with the right tools at your disposal, it needn’t be time-consuming. Spend a little time setting up your social media in the right way and you can stay up to date with social and still have time to run your business.
Reports of the white paper’s death have been greatly exaggerated: as a content marketing tool it quaffs from the font of eternal life. It is essential for decision-making, thought leadership, generating leads, seeding other content – and, ultimately, closing sales.
Effective communications is a team effort, so how can you get the most out of your PR team? These tips will help you ensure that you get the best coverage you can, in the most efficient way.