There are fashions for everything, even words and job descriptions. My prediction for 2024 is that everyone will start talking about Fractional Directors. Of course, like all fashions, it’s not brand new, the term already exists across many disciplines, but I believe this year it will become mainstream, and the advantages will be embraced. If you’re one of those…
Think social media is complex? It is – but with the right tools at your disposal, it needn’t be time-consuming. Spend a little time setting up your social media in the right way and you can stay up to date with social and still have time to run your business.
Reports of the white paper’s death have been greatly exaggerated: as a content marketing tool it quaffs from the font of eternal life. It is essential for decision-making, thought leadership, generating leads, seeding other content – and, ultimately, closing sales.
Effective communications is a team effort, so how can you get the most out of your PR team? These tips will help you ensure that you get the best coverage you can, in the most efficient way.