The Customer Age means that the power no longer sits with brands and not enough of them recognise it. How can you connect with consumers in the Customer Age? Find out in CAB’s White Paper. Power to the Customer.
Catherine Allen is a digital producer and is recognised as being at the forefront of VR in the UK today. She gives her insight into the ethics of VR creation, and the responsibility VR producers have to make experiences that are good for society.
Marketing is constantly evolving, but 2016 brought with it a glut of game-changing technology and marketing innovation. Which trends should you follow to ensure your marketing isn’t lagging behind? Here are our predictions.