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2024 – Welcome to The Fractional World

There are fashions for everything, even words and job descriptions. My prediction for 2024 is that everyone will start talking about Fractional Directors.  Of course, like all fashions, it’s not brand new, the term already exists across many disciplines, but I believe this year it will become mainstream, and the advantages will be embraced. If you’re one of those…

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Why Bother With White Papers?

Reports of the white paper’s death have been greatly exaggerated: as a content marketing tool it quaffs from the font of eternal life. It is essential for decision-making, thought leadership, generating leads, seeding other content – and, ultimately, closing sales.

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