Suki Fuller is UK Partner and Representative at Institute for Competitive Intelligence and an Analytical Storyteller at Miribure Ltd. She explains why intelligence gathering should be a business priority.
Reports of the white paper’s death have been greatly exaggerated: as a content marketing tool it quaffs from the font of eternal life. It is essential for decision-making, thought leadership, generating leads, seeding other content – and, ultimately, closing sales.
Onyx builds and protects the reputation of businesses through effective communications. Our specialist areas are: crisis management, content creation and communications support (including PR advice and planning).