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Why you shouldn’t employ a journalist to manage your PR

I have huge respect for journalists. We employ ex national, local, broadcast, print and digital journalists on the extended Onyx team. They are highly skilled at identifying what is and isn’t a story and in creating stories that people want to read (or listen to). They know what will engage a journalist and what will annoy them. They’re the best…

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Zoom: Media Interview Tips

Three of our clients have been invited onto the radio this month and had the interview filmed for showing online. Delivering online interviews professionally is not as easy as it looks. Here are our top tips. You’ll also find most of these useful for other types of down-the-line presentation too. Set up 1.    Check your internet speed. If it’s too slow find…

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What is PR? – A Beginner’s Guide

People are often confused by the term PR. How is PR different from advertising, what can you expect from a good PR agency or freelancer, and what is unreasonable/impossible?  This is a beginner’s guide for all those questions that you were too embarrassed to ask. Definition A PR’s job is to manage your reputation and build awareness for your…

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What’s the Worst that Could Happen?

Every week the reputations of organisations and individuals are destroyed, sometimes irretrievably. In the worst cases the companies concerned go into liquidation as a direct result. The rise of social media has increased the risk significantly.  Whilst lawyers can advise and prevent some issues, many fall outside the scope of legal advice. It is therefore recommended that all companies…

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How to avoid wasting your PR budget

PR can deliver fantastic business benefits, but sometimes it is a waste of money.  In my 35 years, working in and around PR (both client and agency side) the reasons for that have remained depressingly familiar, but they’re easy to avoid. Allow planning time. Powerful PR takes time, yes, we can put a press release out this afternoon, but…

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Essential Basics of Crisis Management for Business

The world has become very unkind. Virtue-signalling is our new national sport and seems to be taking precedence over being fair to each other. The decade without a title, that I’ll call the tennies, I think will be remembered for the gladiatorial and vicious nature in which we all tear into each other. I believe that most people and…

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The Power of the Partnership Approach 

Do you value your ‘people’, but use and abuse your contractors and suppliers? Why does that matter? In the nineteenth century organisations commonly believed that the command and control approach was the only way to manage people; business was no place for emotion. Employees were treated as little more than slaves by their employers and were worked as long and as hard as possible, for…

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How to make your Recruitment Business stand out from the Crowd

Recruiters don’t always have the best reputation. There are thousands of recruitment companies out there, all competing for the best candidates and the commission for placing them. But too many focus on slotting as many people as possible into roles without worrying about whether that’s right for the person or the recruiting organisation. If this isn’t you, how do…

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When was the last time you had a PR Audit?

Every day the media (including social media) will make and destroy the reputation of brands and with it their ability to attract customers and employees. That’s because we’re all cynics, we don’t believe the advertising, we want to know what ‘non-biased’ people have to say. We check Trip Advisor for holidays, Amazon for books and Glassdoor for a potential…

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