One of the most frustrating things about getting older, and more experienced, is that you see the same mistakes playing out time and time again with similar results. This offloads some of my frustrations so you can, hopefully, avoid them. Get in touch if you want to understand more about how PR can be used to the benefit or…
One of the most common mistakes people make with communication is to assume that telling your target audience something is the same as communicating with them. To be heard, in a world where we’re bombarded with messages every minute of every day, you have to give your audience a reason to take notice in the split second you have…
Inflation is a stalking beast that can threaten the survival of small businesses. Rising prices eat into profit margins and put the long-term sustainability of SMEs at risk—making it imperative to tame this predator. And well-managed companies that do so can even thrive like never before. But SMEs will need to take concrete steps to grapple costs under control,…