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Harry and Meghan – Lesson for business on reputation management

Prince Harry was one of our most popular royals. His tragic childhood and natural charm meant that the public was very forgiving and even protective towards him. The media coverage generally reflected that. The media’s attitude changed soon after he got married. What went wrong from a PR perspective? Why did THE interview result in their approval ratings plummeting even further?…

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Business and Policy Post Revolution

low angle photo of four high rise curtain wall buildings under white clouds and blue sky

Nearly 3 years ago, in the autumn of 2017, I predicted that we were on the brink of a revolution in the way we work.  That TEDx has now had nearly 60k views. With recent events the comments make for interesting reading. People at that time could not see the link between remote working and pollution and many believed…

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Why it’s time to stop bashing the influencers

As recently as fifteen years ago, the idea that a perfectly ordinary person would be able to leverage the internet to create a personal brand, attract thousands of followers (if they do it well) and be declared an ‘influencer’ (or in some cases a minor celeb) would have sounded far -fetched. After all, there was no prominent social media…

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7 Marketing Trends for 2017

Marketing is constantly evolving, but 2016 brought with it a glut of game-changing technology and marketing innovation. Which trends should you follow to ensure your marketing isn’t lagging behind? Here are our predictions.

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