When a video emerged of Astronomer’s CEO and Chief People Officer sharing an intimate moment on the “Kiss Cam” at a Coldplay concert, it sparked a wildfire of public reaction. Gossip, memes, and speculation flooded social media, and quickly spilled into headlines. For most B2B tech companies, a scandal like this, at the intersection of leadership conduct, workplace ethics,…
Love him or loathe him, Donald Trump has been one of the most dominant PR forces of the 21st century. His rise from reality TV star to President of the United States, and his continued grip on headlines, offers a masterclass in both the power and the pitfalls of public relations. So, what has Trump taught us about PR?…
Artificial Intelligence is reshaping industries at an unprecedented pace and public relations is no exception. It offers Far from being a threat, AI offers a powerful opportunity for PR professionals to work smarter, faster, and with more impact. But it also demands thoughtful adoption, ethical oversight, and strategic insight. Here’s what clients — and agencies — need to understand….