The first ever Great British Entrepreneur Awards were held in November 2013. Onyx were brought in just seven weeks before the Awards ceremony.
Our aim was to create a prestigious profile for the Awards that would make them attractive to future sponsors and establish them with entrepreneurs. We reviewed all shortlisted entrants and identified the most newsworthy.
We used entries to create compelling stories for the media. At both the Shortlist Event and Awards Ceremony, we ensured that compelling images were taken to extend the news value of the Awards.
The Awards ceremony was a sell out with 470 guests attending and numerous national journalists. Coverage included the Metro, Times, Telegraph and Huffington Post, firmly establishing the Awards as a key event in the Awards calendar. Such was the status of the Awards that by the ceremony, well known entrepreneurs tweeted complaining that they hadn’t been invited. In total there were 129 pieces of coverage with an audience of nearly 19million and a value of £265,000.
“Onyx quickly understood our brief and were immediately engaged and pro-active. They were enthusiastic promoters of the event and, perhaps as importantly, were reassuring and attentive to our shortlisted entrepreneurs, some of whom had little experience in dealing with the media.”
Simon Burton, Founder of the Great British Entrepreneur Awards