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Tame the beast of inflation

Inflation is a stalking beast that can threaten the survival of small businesses. Rising prices eat into profit margins and put the long-term sustainability of SMEs at risk—making it imperative to tame this predator. And well-managed companies that do so can even thrive like never before. But SMEs will need to take concrete steps to grapple costs under control,…

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Netflix – Did they listen to their Marketing Director?

Last week Netflix released into the public domain, deliberately or accidently, their aggressive plans to end password sharing between households. Their aim is to boost flagging income by forcing people to get their own subscriptions. The plans included making users log in every month and attaching the account to the Wi-Fi, so that only those on the same Wi-Fi…

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How do we address gender inequality in the workplace?

On International Women’s Day there is one certainty every year; the question of why we NEED a Women’s Day at all in 2019? However, the facts are stark. Key sectors including tech, engineering and science are still overwhelmingly male dominated. Added to that, women are still paid less than men and underrepresented in the workforce. How can we bring…

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Essential Basics of Crisis Management for Business

The world has become very unkind. Virtue-signalling is our new national sport and seems to be taking precedence over being fair to each other. The decade without a title, that I’ll call the tennies, I think will be remembered for the gladiatorial and vicious nature in which we all tear into each other. I believe that most people and…

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The Power of the Partnership Approach 

Do you value your ‘people’, but use and abuse your contractors and suppliers? Why does that matter? In the nineteenth century organisations commonly believed that the command and control approach was the only way to manage people; business was no place for emotion. Employees were treated as little more than slaves by their employers and were worked as long and as hard as possible, for…

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How do we Encourage more Girls to go into STE(A)M Careers?

Women make up just 14.4% of all people working in STE(A)M in the UK (The Guardian, March 2018). We have a keen interest in this subject as our Founder and MD, Anne Cantelo, led research and change programmes back in the early noughties and today we work with some of the leading female pioneers. What was said back then…

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How to make your Recruitment Business stand out from the Crowd

Recruiters don’t always have the best reputation. There are thousands of recruitment companies out there, all competing for the best candidates and the commission for placing them. But too many focus on slotting as many people as possible into roles without worrying about whether that’s right for the person or the recruiting organisation. If this isn’t you, how do…

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Virtual Reality in Education

Think back to when you were learning about dinosaurs at school. Now imagine, instead of reading a book about them, you could walk with them and completely immerse yourself in their environment. With virtual reality making its way into schools, this kind of learning is not far off.  As a comms agency that has worked extensively with clients in…

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PR – The Silly Season

So much of PR is about timing, and over the course of a year it is common practise to launch campaigns during hooks in the calendar. While across the rest of the year we celebrate days like women in tech and international productivity day, in the summer season all we seem to celebrate are days dedicated to ice cream,…

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Ten Tips to Increase Productivity for Remote Workers

Remote working doesn’t suit everybody. It takes self discipline, motivation and focus, but if you can get to grips with that you can find you can be more productive than you would be working in a 9-5 office. The freedom to create your own schedule, fit in other tasks around your working hours and save time and money on…

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