PR – The Silly Season

So much of PR is about timing, and over the course of a year it is common practise to launch campaigns during hooks in the calendar. While across the rest of the year we celebrate days like women in tech and international productivity day, in the summer season all we seem to celebrate are days dedicated to ice cream, doughnuts and hugging your cat. It’s all rather silly. So why is this? It could be simply that the heat sends us all a bit barmy, the hot weather takes many of us away for holidays and that ice cream is … Continue reading PR – The Silly Season